Editorial Image Curation (Adobe)
Curated imagery to create a consistent visual atmosphere across the website.
- stock sourcing
- image selection
- visual consistency
everything we do is build on three rules
Art Direction
Brand World
Story First
Structure Second
Platform Third
Art Direction
Brand World
Story First
Structure Second
Platform Third
Art Direction
Brand World
Strategic website design. Built for growth. Designed to convert. Webflow and Shopify built to scale. Story first. Structure second. Platform third.
Heading
E-commerce Websites: Conversion-focused online stores designed to improve product discovery,customer experience and revenue.
Service Websites: Strategic websites designed to turn visitors into enquiries through clear positioning and structured messaging.
Two types of websites we build
ecommerce
E-commerce stores have to do more than look good. They need to guide people from browsing to buying. Every decision, from product pages to navigation, is designed to remove friction and support sales.
A store should feel easy to explore. Navigation, collections and page layouts are planned so customers can move naturally from browsing to buying.
Shopify or Webflow builds
Collection hierarchy and navigation
Homepage and landing layouts
Scalable page templates
Product pages are where most buying decisions happen. Layout, imagery and information are organised so products are easy to understand and easy to purchase.
Product page optimisation
Product media and gallery layout
Clear product information hierarchy
Variant and option structure
Trust and proof elements
Every page is designed to guide visitors toward the next step. Clear calls to action and thoughtful layouts help turn interest into purchases.
Conversion-focused layouts
Call-to-action placement
Cart and checkout improvements
Upsell and cross-sell structure
Customer journey planning
Product pages are where most buying decisions happen. Layout, imagery and information are organised so products are easy to understand and easy to purchase.
Product page optimisation
Product media and gallery layout
Clear product information hierarchy
Trust and proof elements
Service Websites
E-commerce stores have to do more than look good. They need to guide people from browsing to buying. Every decision, from product pages to navigation, is designed to remove friction and support sales.
Before design begins, the focus is on understanding the business, the audience and what makes the brand different.
Messaging structure
Brand positioning clarity
Audience alignment
Value proposition
Visual direction
The site is planned so visitors can quickly understand the offer and where to go next.
Page hierarchy
Navigation structure
Content layout
Variant and option structure
Trust and proof elements
Every page is designed to guide visitors toward the next step. Clear calls to action and thoughtful layouts helpv turn interest into purchases.
Conversion-focused layouts
Call-to-action placement
Trust and proof integration
Enquiry flow
Lead generation design
Once live, analytics and tracking help you understand how visitors behave and where improvements can be made.
Analytics setup
Conversion tracking
Behaviour insights
Performance optimisation
Technical SEO
Every project follows the same structure
Every website begins with understanding the brand, then shaping the structure, and finally building it on the right platform.
BRAND FOUNDATIONS
Understanding your business, audience and positioning before design begins.
WEBSITE PLANNING
Planning the pages, hierarchy and user journey to create a clear conversion path.
DESIGN & BUILD
Designing, developing, testing and launching the final website, with guidance on managing it after handover.
strategic enhancements
(add-ons)
Additional enhancements can be included depending on the needs of the brand. These capabilities strengthen performance, visual direction or long-term growth.
copywriting
Conversion Strategic Copywriting
Refining page messaging to guide visitors toward action.
- homepage messaging
- product/service framing
- CTA refinement
Email Revenue Setup (Klaviyo)
Essential Klaviyo flows configured for e-commerce brands to drive revenue consistently.
- abandoned cart
- welcome flow
- campaign templates x3
Advanced SEO & AEO Foundation
Technical SEO configuration using Semrush so the site launches search-ready.
- metadata structure
- technical setup
- performance optimisation
Custom 3D Element
Custom made 3D assets built from the ground up using Spline software.
- custom 3D assets
- Spline software
- interactive elements
Brand Kit & Direction
Custom visual foundation built from scratch to define the brand look and feel distinct.
- moodboard direction
- type and colour system
- visual style direction
All add-ons are crafted, curated with care by hand, or thoughtfully sourced. Initial setup is completed at launch, with ongoing optimisation supported through The Bakery - Growth Retainer.
FROM STRUCTURE TO REVENUE
Built to continue performing beyond launch. Every layer works together to move visitors from discovery to purchase.
01 - Attract
Search-led structure brings in relevant, high-intent traffic. Pages are built around how customers search, not internal brand language.
Keyword-led pages and collections
Metadata structure and technical setup
Performance optimisation for search
02 - CONVERT
Clear layout and hierarchy guide users toward action. Each page is structured to reduce hesitation and support faster decision-making.
Product and collection page structure
CTA placement and decision flow
Messaging and layout refinement
03 - RETAIN
Email flows and campaigns support repeat purchases and ongoing revenue. Set up to keep customers engaged beyond the 1st order
Abandoned cart and welcome flows
Campaign templates and launch support
Post-purchase follow-up and cross-sell
The Bakery - Growth Retainer
Ongoing direction across attract, convert and retain. Built to refine performance, support campaigns and keep the brand experience consistent over time.
Conversion refinement across key pages and customer journeys
Klaviyo® flows, campaign direction and revenue-focused emails
Visual updates, professional help with campaign rollouts and brand consistency support using Adobe Stock® and Stocksy®
CRO using Hotjar® & performance tracking using Semrush®
From £1k–£3k / month, based on scope
Results vary depending on brand, traffic, offer strength and ongoing execution.
BUILT THROUGH THE SAME SYSTEM
A selection of websites designed for premium brands across e-commerce and service industries. Each project focuses on clear positioning, conversion-focused structure and refined culturally rich visual direction.
