FrshlyBaked is a strategic web-design agency for e-commerce brands and service businesses.
Story first. Structure second. Platform third.
We’re FrshlyBaked, also known as ‘Frshly’. We build brands through story and structure, turning them into digital experiences that perform. Creative direction leads, followed by identity and a strategy layer to maximise conversions. Built in Webflow or Shopify based on what the business needs. If it doesn’t strengthen perception or improve performance, it doesn’t make it in.
View our work
Every project follows a simple structure.
Building on the Right Foundation
Before design begins, we focus on understanding the brand, the audience, and what makes the business different. Clear positioning ensures the website communicates the right message from the very first interaction.
Designing the Experience
Once the direction is clear, we map the structure of the website. Page hierarchy, navigation, and layout are planned to guide visitors naturally through the site.
choosing the platform
Before design begins, we focus on understanding the brand, the audience, and what makes the business different. Clear positioning ensures the website communicates the right message from the very first interaction.
what we do
E-Commerce Architecture
Online stores designed to guide customers from discovery to checkout. Clear product structure, strong product pages and smooth buying journeys.
Art Direction and Brand World
Visual systems that define how brands look, feel and communicate. Consistent imagery, layout direction and creative decisions applied across every touchpoint.
Premium Brand Positioning
Design systems that reinforce perception and support higher pricing. Built to create clarity, confidence and a more premium brand presence.
Conversion Infrastructure
Analytics, behaviour tracking and site structure designed to improve engagement and increase conversions over time.
Service Websites (selected)
Structured enquiry-driven websites for premium service brands with clear positioning and decisive calls to action.
Where story, structure and platform come together.
Selected Work
A selection of websites designed for premium brands across e-commerce and service industries. Each project focuses on clear positioning, thoughtful structure and refined visual direction.
Packages
Packages are built to meet you where you are, with clear structure, sharp strategy and zero fluff so you only invest in what actually moves the needle.
First proof
A clean, credible website to establish presence and get you live properly.
£1.5k-3.5k
2-4 weeks
New businesses & Service Sites
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1-5 pages - Home, About, Services, Contact
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Responsive across all devices
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Layout using existing brand assets
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Basic on-page SEO
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SEO launch basics
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Analytics installed
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Launch and handover
not For:
ecommerce
Integrations
Complex tracking
signature Bake
Elevated design, stronger positioning and conversion foundations.
£3.5k-6k
4-8 weeks
For Growing brands & premium creatives
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Everything in First Proof, plus…
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Up to ~8 pages or CMS sections
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Higher-end visual art direction & polish
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Subtle motion + interaction design
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Conversion-focused architecture
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Advanced analytics via GTM
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Behavioural brand analysis
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Cookie compliance setup
common add-ons
Image curation 10–20
Conversion copy
SEO + AEO
full oven
Cinematic brand experience built to scale & sell. designed for scale, commerce and growth.
£6k-10k
8+ weeks
Luxury, e-commerce & high-growth
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Everything in Signature Bake, plus…
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Full design system + brand world
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Advanced animations / immersive UX
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Full Shopify or Webflow e-commerce
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Email flows — welcome + abandoned cart
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Advanced SEO + AEO foundations
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Full conversion tracking stack
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Multi-platform ad integration
common add-ons
visual brand kit
3d assets
editorial art direction
Please note: Domain and hosting are not included and must be set up separately.
Art Direction
Brand World
Story First
Structure Second
Platform Third
Art Direction
Brand World
Story First
Structure Second
Platform Third
Art Direction
Brand World